Website and search ranking strategy for Air Charter
Air Charter, based at Gatwick Airport, is a leading provider of corporate jet hire and airfreight charter in the UK. Competition in the aircraft hire market is fierce and to give them an edge Air Charter asked us to rejuvenate their brand and design a new website.
Our digital strategy examined how we could increase online sales leads for the hire of corporate jets. We wanted to ensure that customer searches transitioned effectively into firm enquiries and sales. Our customer journey analysis suggested a winning information architecture solution that would get potential customers to the information they needed quickly and increase sale opportunities.
Online visibility was critical for success and we wanted to get Air Charter to the top of search engine results list. We used traditional search engine optimisation for a variety of highly competitive search terms and social media sites to affect organic search results and gained the number one position.
The brand refresh including a new logo, image strategy, key messaging, copywriting and website completed the pre-flight checks. Air Charter is clear for take off!