We work with an array of companies and organisations to help them define, create and implement their brand. Lots of people when talking about their brand, actually mean their logo. We see branding as something much bigger – it’s a means to reflect that intangible aura or feeling that surrounds a product or service. Once the proposition, to define that intangible feeling is agreed, this is then applied across your brand identity, strapline, look and feel for communications, images, messages and even how you converse with your customers.
Whether we’re creating a new brand or updating an existing one, on branding projects we work in consultation with our clients to ensure the final result is a true reflection of your product, service or company.
We start by getting to know you, often in a workshop. We need to get to the heart of your organisation; business objectives; products, services and/or offer; markets; competitors; audience; and audience needs. This enables us to develop a brand proposition that attempts to define, using a brand analogy, what you’re all about. This includes the tone of voice and qualities of the brand that will then influence all other aspects of development of the branding.
The brand proposition will then provide the basis for development of your brand.
This begins with development of your brand identity. Rather than presenting you with a fait accompli in the form of a couple of logo options, we take you with us on our creative journey. Logo propositions are developed that consider the different directions that could be taken in developing the identity. Once agreed, inspiration boards are created showing potential styles and themes for type, icons, patterns and colour-ways. By the time we come to develop final logos we find that our clients are truly on-board with our thinking and the resultant identity is a real collaborative effort.
The brand identity is then followed by development of a design theme, or look and feel; an image strategy showing how images, illustrations or icons could be used across communications; and a brand guidelines document enabling you to apply and use your brand consistently.