Cyberhawk - Branding created by Hookson

The eye in the sky

The Cyberhawk has landed, check out our digital strategy

Cyberhawk uses remotely operated aerial vehicles to carry out industrial inspections and land surveys. Desperately in need of a new brand strategy, our first task meant establishing the positioning for Cyberhawk’s unique, but niche, services to Utilities companies and the Oil & Gas industry.

The next challenge was to establish a digital strategy which included customer journey analysis and social media and website. We developed new key messaging, a new ‘ownable’ domain name, logo design, image strategy and website design that had a more contemporary look and feel. Our copywriting services also came to the fore, not only to ensure consistency of tone, but ensuring the website was optimized as a sales qualifier.

Another fundamental part of the project involved us creating a series of motion graphics films to promote and demonstrate their services on the website across each individual industry sector.

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