Nobu Matsuhisa is the highly acclaimed and revered chef proprietor of the Nobu, Matsuhisa and Ubon restaurants. Nobu’s restaurants, located across three continents, attract an enviable and increasingly prestigious clientele.

Hookson’s brief was to help Nobu extend his brand presence. We created bespoke direct mail design material that epitomised Nobu’s brand. We combined this with an exclusive opportunity for his VIP clientele to pre-order one of six prestigious gift sets of fine, hand-crafted Japanese tableware.

Our design strategy and approach not only exemplified Nobu’s luxurious and prestigious brand essence, but brought that spirit to life in a tangible form.