2. Collaborate

It takes a village to build a brand. Brands don’t develop in isolation. They result from the interaction of hundreds of people over a long period of time. Branding requires not only the work of executives and marketing people who manage the brand, but an ever-changing roster of strategy consultants, branding consultancies, research companies, PR firms, and so on. It also requires the valuable contributions of employees, suppliers, distributors, partners, stockholders, and customers – an entire branding community to build your brand!