A combination of good strategy and poor execution is like a Ferrari with flat tires. It looks good in the specs but fails on the streets.
Innovation requires creativity, and creativity gives many business people a twitch. Anything new by definition is untried, and therefore unsafe. Yet when you ask executives where they expect to find their most sustainable competitive advantage, what do they answer? Innovation.
Radical innovation has the power to render competition obsolete. How do you know when an idea is innovative…? When it scares the hell out of you!