September 19, 2012
What’s in a name? Actually, quite a lot. Successful product, service or company names may seem to appear as if by magic but there’s a lot to consider. These are just a few of the things we give thought to before waving our magic wand…
Does it define the brand?
Does it show a unique face to the market?
Will it stir positive and engaging feelings in the audience?
How does it reinforce a unique positioning platform?
Does it launch a large fleet of marketing and advertising images?
Will it separate itself from its competitors?
Will it be unforgettable?
We recently helped an entrepreneur to develop a name for their online gift business. Gift Juggler popped out of the magic hat, and to help the Juggler move into other offerings, Christmas Juggler and Birthday Juggler followed close behind! Securing both .com and country urls, together with logo design and art direction for the ecommerce website saw our trick completed.