March 21, 2013
When we work with our marketing consultancy clients, we often recommend that they develop a platform of key messages that will provide a strong basis for consistent communication by their company. Key messages are phrases that represent the main ideas an organisation wants to express to its audience. They can reinforce what your audience believes about the issues you highlight. Alternatively they might counter your audiences’ current beliefs and work to change their opinions.
Key messages encourage direct and successful communication with your audience, because they bridge what your audience already knows and where you are trying to take them – which is so important in marketing consultancy.
Key messages help you:
Key messages should be:
If you want to find out more about this or our other marketing consultancy services, please get in touch.
A director of Hookson, Naomi is the guardian of content and copy within the agency, ensuring clients are saying the right thing in the right way at all times. She also provides marketing and research consultancy to Hookson's clients. As wife to landscape gardener Andy and mother to labradoodle Bonnie she has her hands full at home fighting a losing battle against soil and grass.
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