Hitting the target creatively

3D motion graphics film for TVSquared

TVSquared is an analytics company, based in Edinburgh that provides econometric modelling to DRTV advertisers. Essentially it is designed to work out which spots from an advertising campaign are successful in driving sales through a website or call centre, providing a level of transparency and clarity which has never previously been possible for direct response TV (DRTV) advertisers. So, they can see exactly what’s working and what isn’t – which is the Holy Grail for marketing professionals.

Hookson was approached to help them communicate their complex offering to potential customers. As a category defining company, bringing a new product to market, it was important to convey the TVSquared offering in simple terms; with messages that communicate the unique business benefits to advertisers and an eye-catching design approach.

Our solution was to design a motion graphics film for use on the TVSquared website as well as at events and during sales presentations. This enables a potential customer to understand exactly how TVSquared can help bring value to their business in just 90 seconds.

Our design approach was to use the idea of TVs hitting targets to demonstrate how TVSquared can show an advertiser exactly which advertising is delivering results compared to those that fail to perform successfully. This was brought to life in a motion graphics film.


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