Whilst many infographics may appear simple in their representation they have usually been meticulously crafted to execute the message as concisely and clearly as is possible. The straightforward Oxford English Dictionary definition is ‘a visual representation of information or data’.

But what makes them so effective?

1. In today’s busy world we are constantly bombarded with information, from what often feels like all angles, on computers, tablets and smartphones.

The need to deliver a strong clear and immediate message is critical. Otherwise it will get ignored.

2. Our attention spans are shorter so the visual shorthand used in infographics needs to work fast.

3. Our brains absorb and retain visual material better.

4. They are more fun to look at than plain text and get you thinking too and have been proven to be more persuasive than text alone.

5. They can simplify complex information.

6. They are easier to recall, as people are far more likely to remember what they see and do (80%) as opposed to what they read (20%).

7. A well-received infographic can become viral, spreading quickly and giving other bloggers or writers something to talk about and create web traffic (if you ensure URL and logo are included).

Once you have crafted it what should you do with it?

So, we’ve given you the evidence on how and why infographics can be a success. Now you have to make sure that your audience gets to see it!

Put it on a pedestal! Feature it on your own blog or website.

Share it using social media channels like Twitter, Facebook, Linkedin and certainly use visual sites like Pinterest.

Also allow other people to use your cleverly crafted work in the spirit of sharing via social media. Another opportunity to grow your audience.

Just make sure that there’s always a link back to your website or include your image credit within the image.

Ps. We’ve shown a preview of one of the infographics created as part of a series for the University of Edinburgh Business School highlighting its graduate destinations.