You know you need to do it, but you’re not really sure why, how to go about it or what it can deliver for your business. We can help take the pain away from social media marketing. Basically it’s about starting a conversation with your customers using the channels that they’re using themselves. We can help you to avoid the pitfalls and approach social media in a phased and strategic way.
Let’s start with why it’s important. Love it or hate it social channels are where conversations are taking place and it’s important that you’re part of those conversations. Used well, social media marketing can enable you to build a wide network of contacts: building loyalty and trust along the way. You can share news, updates, information as well as raising your company’s profile with a number of audiences across different channels – which is good for business development as well as recruitment. Don’t forget that social media is also a good way to drive visitors to your website.
The first priority is to be clear about what you’re hoping to achieve and what conversations you want to start with your customers, peers or stakeholders. We can work through this with you, ensuring your objectives are clear and realistic. The next step is to develop a content plan for creating fresh and engaging content on an ongoing basis, thinking about how to create a “buzz” through Facebook updates, blogs, tweets, videos, case studies, white papers etc. It may seem like peripheral marketing activity but it can build trust and loyalty; show you’re passionate about what you do; as well as boosting SEO and driving website traffic.
We can work with you in a number of ways to help with your social media marketing. We can provide ad hoc advice as required to support your team in setting up and managing your social media presence. We can set up the “basic” requirements which would then be managed by your team. Or we can set up and manage your social media channels.
To find out how we can help you with your social media marketing, call Bryan on 0131 524 7940 or email him.