Top 10 Social Media Tips for Brands

We’ve been running some incredible campaigns recently so have compiled a list of tips for brands that wish to expand their reach in the realms of social media. Whether you’re looking to grow your general customer base or engage a wider audience for specific campaigns, social media can be a powerful marketing tool

Know your audience

It can be difficult to connect with the most useful and relevant influencers, especially if your product or service is fairly niche. Before you begin, it’s handy to have a list of influencers you wish to connect with and to understand your target audience and the platforms they are likely to be active on.

Realise the full potential

It can be easy to become hung up on impressions rather than exploring the potential of social media in driving interest elsewhere and working alongside a wider digital strategy. Sure, a thousand people may see your post but one relevant person sharing it could be worth a lot more.

Keep it brief

Long posts on social media can be off-putting so, prior to the campaign, figure out what the most important point to get across is and keep word counts to a minimum throughout, linking users to the more detailed information on your website.

Be attention-seeking

Use language that grabs the attention of the user so they’re more likely to engage when scrolling through their feed. You need to play into the ‘fleeting glance’ nature of social media and really stand out against the crowd.

Analyse and update

It’s important that you analyse results as you go and continually update your strategy base don these results. This can include anything from best types of influencer (press, fans, clubs, etc.) to the optimum times in the day for high engagement.

Encourage conversation

It’s in the name, social media is supposed to be social! If a user poses a question, respond to them and encourage further interaction. Posting general questions is also a great way to achieve interaction on social media.

Dare to be different

You don’t want to bore your existing customers by posting the same content week after week. Try something new every now and again to keep it fresh.

Don’t ignore negative feedback

If a user hits you with negativity, ignoring it just makes it worse so respond as quickly as possible, showing that you care about them and are doing everything you can to resolve the issue.

Sharing’s caring

Share other people’s content whenever it’s relevant. This not only encourages them to share your content to their own network, it also aids in building relationships with influencers.

A picture speaks a thousand words

Sharing videos and images is always great on social media as people are far more likely to share/ engage with visual content.

Don’t go for the hard sell

This is an unpopular move on social media. Instead you should see it as a platform for interaction, spreading the word and encouraging link clicks so you can let your website do the work when it comes to achieving conversions.

Post regularly

Users tend to scan through feeds on social media so it’s important that your posting is regular, ensuring as many people as possible see your content.

Keep a record

Last but not least, keep a record of each campaign; what’s been working, how it adapted throughout and analytics tracking showing how users from social media engaged with your website. This can be great for comparing tactics and shaping future campaigns.