William Berger is a world leading baritone, who regularly travels and performs internationally. To raise his profile even further (not only to his ever-growing fan base, but to agents based around the world) we were asked to develop a new logo and website for him. One of our primary aims was to establish a tone of voice and effectively create a ‘brand’ for the singer. The site now acts as a vital online resource – allowing access to his increasing repertoire, publicity material and highlighting his latest news and performances. You can view his website here www.williamberger.com.