Exploiting Strategic Thinking to Present a Legacy of Expertise
By linking the companies’ websites we offered browsers and bidders a formidable and powerful proposition. Both companies shared history and provenance, and each had stories to tell. By linking the history and expertise at the heart of each business, we provided solid reasons to engage.
Designing Complementing Websites for a Truly United Offering
Linking both sites required a new, sophisticated, uniform design that would work for each company’s requirements and audiences. We arrived at a clean, easy-to-navigate design that showcased the array of fascinating items each house offered. The sites also emphasised the stories behind the treasures and made it easy to contact the companies’ experts.
Delivering First-Rate User Experience through Thoughtful Design and Development
Throughout our build we identified areas and features that would offer visitors greatly added value and give the companies’ websites an unforgettable lift. New ‘Meet the Specialists’ sections communicated personality and a similar ‘Find a Specialist’ feature encouraged enquiry. Across a sector characterised by art, design and beauty, we harnessed the visual power of social media platforms including Instagram, Pinterest and YouTube – all easily reachable via both websites. And in ensuring our beautifully crafted sites attracted the visitors they deserved, we employed a robust and powerful SEO strategy to increase visibility and click-through among engaged and highly targeted browsers.
Adding Value for a Crucial International Audience
Freeman’s and Lyon & Turnbull had both recognised the importance of their growing Chinese customer base. Rather than imposing an English-language site on these valued visitors, we recommended offering a website translated into their native tongue. This communicated respect, acknowledged the audience and, of course, provided a greatly enhanced user experience and opportunity to engage.
Streamlining Opportunities to Bid
We connected both auction houses with Invaluable, the global art, antiques and collectibles market’s go-to online bidding platform. Widening reach and opportunity, a presence on Invaluable exposed the businesses to millions of bidders and seamlessly co-existed with each auction house’s traditional website.