Designing a UX Website for GU272 – a Project With History at its Heart
American Ancestors‘ GU272 Memory Project tells the story of the 1838 selling of approximately 272 slaves.
Founded in 1845, American Ancestors is the USA’s first and most respected genealogical organisation. The nonprofit corporation advances the study of family history. It does this in a number of ways.
Firstly, American Ancestors’ expert staff leads the charge. These specialists oversee study, lectures, seminars and learning opportunities. Secondly, there is the organisation’s Boston-based eight-storey research centre. This is coupled with a comprehensive website. Together, these empower users of all levels to shine a light on their family histories.
Recounting a Story of Connection
The men, women and children recalled by the project were sold to Louisiana plantation owners by Jesuit priests. The subsequent funds assisted in the construction of Washington DC’s Georgetown University. The project recounts the incredible tales and histories of those sold.
Thanks to our web-building experience, American Ancestors asked Hookson to create a UX website for GU272. We were honoured. It would be a powerful tool for connecting those people sold to the plantations with their many descendants.
Creating a Visually Stunning Design
With so many moving stories to tell, engaging images would offer opportunities for a highly creative visual direction and layout. From there, we would go on to use animation to tell an even more compelling story. This development would bring fascinating visual elements to life.
Ensuring Updates – and Enabling UX
Integrating our website with Drupal’s content management system would ensure varied, easy-to-update pages. Using Drupal would also provide a flexible foundation for subsequent American Ancestors’ sites. Boosting user experience, powerful content and search capabilities would offer an array of historical data and facts. It would be important that these were easy to search and negotiate.