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To-Do list for building a brand: 4. Think about sales last… and first.
Design to promote world-class spin-out ventures from The University of Edinburgh
To-Do list for building a brand: 3. Be consistent.
To-Do list for building a brand: 2. Be iterative.
To-Do list for building a brand: 1. Be deliberate.
Disciplines of a Brand #5 – Cultivate
Disciplines of a Brand #4 – Validate
Disciplines of a Brand #3 – Innovate
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