An attractive and accessible solution

The University of Edinburgh’s Visitor Centre offers visitors, including alumni and tourists, a dedicated location for advice and information about the University, its campuses and the local area. A friendly destination, the Centre also hosts a gift shop.

Seeking an interactive presentation for its large on-site touchscreen kiosk, the Centre approached Hookson for an engaging and updateable solution.

Our main aims were to

  • Exploit touchscreen technology to attract visitors to the Centre and gift shop
  • Provide quick, easy access to campus information
  • Offer background information about the University, including content around the institution’s history, key facts and alumni

Our interactive map and infographics are bringing stories and facts to life

User Flows core to the Solution

In creating a robust and appealing touchscreen journey, Hookson concentrated on providing a well-crafted and logical flow of information.

A touchscreen must invite and retain engagement, so on-screen movement was designed to attract visitors to the kiosk without distracting or irritating.

Four core elements underpinned our approach:

Use of an animated holding screen

We created an attractive space upon which eye-catching images and headlines highlighted University achievements and encouraged further exploration.

Immersive learning and information – all just a tap away

 

An interactive focus on the University’s distinguished history

Our range of content types, including careful use of infographics, provided fascinating and easy-to-navigate background on historical events, notable alumni and key facts.

A highly interactive campus map

Utilising the full potential of touchscreen technology, we designed a tactile map that invited users to discover and explore all five of the University’s campuses. Commencing with an overview of the wider Lothians area, our map encouraged and enabled users to zoom in to street-level detail of buildings and useful locations. Given the scale of Edinburgh University’s estate, the powerful interactive components of the map provided both an engaging experience and a useful wayfinding feature.

Discovering new locations is a snap

 

An expandable solution

Of great importance to the Visitor Centre was the ability for fuss-free expansion and updating of presentation content. Hookson ensured a future-proof build in this regard, meaning existing content could be refreshed, and new content and features introduced.

Visitor Experience Results

Hookson’s touchscreen presentation has proved a big hit with Centre and gift shop visitors.

The interactive map element has greatly assisted wayfinding, with visitors eagerly using the touchscreen to chart their course across campuses. Hookson’s map feature has also fostered more visitor/staff conversations, and assisted in opening up the University’s sprawling campuses to all.

Plans are now in place to elevate the Centre’s touchscreen kiosk with expanded infographics and new video content. The result will be a greatly enhanced visitor experience led by up-to-the-minute touchscreen technology.

Touch Screen on University of Edinburgh gift shop context

A fantastic fit that’s adding value to the Centre and gift shop