What’s it all about? The short answer: precision targeting.

OK, there’s a bit more to it than that. Things like making budgets work harder than ever. Things like maximising efficiency.

But for now, let’s stick to targeting.

Programmatic advertising is way more targeted than traditional digital advertising, and because of its reliance on smart technology, your message can be automatically delivered front and centre. Right place. Right time. Right audience.

How does it target? By using algorithms. Thanks to these silent, powerful geniuses, invaluable insights like geography, demographics and interests are captured. The result is highly targeted advertising space – all ready for pin-sharp messages and super-segmented audiences.

OK… give me an example

Think about an ad you might have seen on Facebook. There, the advertiser has taken advantage of programmatic advertising. Their message is communicating with users based on very specific criteria.

Need more? Ever browsed online for a pair of jeans, then noticed ads for jeans popping up across your day? That’s programmatic advertising in action. It’s that simple. And that complicated. But don’t worry, here at Hookson we’ve got it sussed.

Putting you in control

Because of the way programmatic advertising is bought and sold, those buying the space – and ultimately, that is you – now have a level of control previously unimagined:

  • You decide specifically where your ads appear. No more broadbrush hitting and hoping.
  • You decide your spend. No more drains on digital budgets.

Then ad space is automatically placed or bidded-for across highly targeted user pages.

More bang for your buck

Returning to your digital budget – we know that it’s precious. We know it might have been getting squeezed. We know, too, that it has to be justified, and that every penny has to work harder than ever. That’s why at Hookson we always recommend programmatic advertising wherever we feel it will add value and a significant, measurable benefit to your business.

We’ll fight your digital corner

Programmatic advertising can sound a little scary. Dig a bit deeper and you’ll discover it has a language all of its own too (demand-side platform, anyone?). But at Hookson we’ve got the experience and know-how to work alongside you. So give us a call. We’ll show you how together we can ensure your business takes full advantage of the opportunities out there.

The result is highly targeted advertising space – all ready for pin-sharp messages and super-segmented audiences.

Ever browsed online for a pair of jeans, then noticed ads for jeans popping up across your day? That’s programmatic advertising in action.