Site navigation

Site navigation (duplicate)

Digital Marketing Digital Marketing

Pay Per Click Advertising – PPC

It’s vital to get the most out of your paid search advertising. We deliver for our clients on their investment by understanding their audiences. We bring certainty on how to find those audiences and how to convert them.

Driving the right traffic with Pay Per Click

Properly executed, paid search advertising or Pay Per Click (PPC) can attract highly relevant visitors to your website, generating more leads and supporting increased sales. All of which point towards increased return on investment.

It sounds straightforward but to deliver a profitable PPC campaign requires careful management of the cost of clicks and keyword targeting, all the while reducing your overall PPC spend.

In competitive markets you need to climb often steep learning curves and stay ahead of your competitors. That’s why many of our clients use Hookson’s expert and professional management service.

PPC management – make your campaigns profitable

By understanding your business and optimising the keywords aligned to your offering, we can organise your campaign to maximise its performance.

Our PPC management service will focus on targeting only the kind of the visitors you want to attract.  It will present them with clear and consistent messaging throughout their journey. We track every aspect of your campaign, refining the messaging in response to that analysis and further optimising to improve your return on investment.

Research, target, test, refine

From understanding your business USPs to creating relevant ads and landing pages, Hookson’s PPC campaign management can provide:

  • Keyword Research & Targeting
  • Campaign Planning
  • Ad Group Creation
  • PPC Ad Creation
  • Landing Page Creation
  • Testing & Refinement
  • Reporting & Analysis

Let’s talk about how Hookson can improve your investment returns on PPC.
Call us today on 0131 524 7940

Ask Us Anything

Whether it’s a simple question or you want detailed advice on you’re next big project, we’re happy to help. Speak to us today.

Ask Us Anything

Whether it’s a simple question or you want detailed advice on you’re next big project, we’re happy to help. Speak to us today.