Motion graphics films have the power to bring your product or service to life, simplify a complex offering, engage customers on your website, social media channels, email campaigns… the possibilities are endless. Motion graphics films have the power to bring your product or service to life, simplify a complex offering, engage customers on your website, social media channels, email campaigns… the possibilities are endless.

Hookson has created motion graphics films for a wide variety of businesses and purposes from showcasing the work of the Scottish Aquaculture Innovation Centre, to product launches for NCR, the world’s leading ATM manufacturer and service provider. The beauty of motion graphics is that you’re not restricted by reality, as you would be with a live action film. This creative freedom enables you to visualise anything your heart desires.

Motion graphics can be versatile, offering various ways in which you can capture the imagination of the viewer, drawing them in to your film and telling the story in a truly engaging fashion. Not only are there multiple techniques, you can also use motion graphics to support live action footage, as we did in the ‘Pride in our People’ film for City of Edinburgh Council. Bringing to life your brand, product, and/or service, motion graphics can be shared across multiple platforms, from social media channels to being a key piece of content on your website to brightening up your email campaigns.

Many of our clients offer a variety of services for a range of audiences and motion graphics have proved a great way of simplifying their complex offering. Explaining different elements and how they work together visually is not only easier to digest for the viewer, it’s far more engaging and enables you to highlight key points.

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