As search engines such as Google are constantly updating their algorithms, we don’t have one, all-encompassing and definite answer to the perfect search engine optimisation strategy. The following tips are here to provide guidance and boost your SEO, ensuring your content is searchable, relevant and compatible with both user and search engine.
1. Do your research
Keyword research is worth spending time on. We like to begin with an audit of the current keywords used throughout your website, before using keyword checking tools to analyse similar terms, search volumes and competition. Selecting a group of primary keywords for the website as a whole lays the foundations, with more niche terms being used throughout the specific pages.
2. Pay attention to your meta titles
Sometimes referred to as title tags, these should be concise, include the name of the business alongside the most relevant keywords for that page, and always try to keep these at around 55 letters and consistently formatted throughout the site.
Here’s an example (used for this very article):
Say some of our primary keywords are Hookson, digital and agency, but we’re aiming to target those with an interest in SEO. The keyword for this specific post would need to be included in the meta title, alongside the relevant primary keywords for the website as a whole. It is also worth mentioning here, the pixel width is taken into account so we tend to opt for the pipe ‘|’ over the hyphen ‘-‘.
Hookson | Digital Marketing Agency | Top 10 SEO Tips
3. Headlines do more than you may think
Using heading tags is important to search engine algorithms as it helps them to pinpoint the primary purpose of the page content. As the <h1> tag is arguably the most important part of the page, both in terms of visual dominance and SEO, we would recommend using your primary page keyword in that main heading. Sub-headings (<h2> and <h3> tags) should be used to include further relevant keywords but should only repeat the primary keyword if it flows naturally.
4. Describe it well
Meta descriptions (the short description of a page or website shown in the search results page) are often the first thing a user sees before engaging with your website. Therefore these must take into account the customer physically reading them and their influence on your search ranking. Their primary purpose is, however, to encourage relevant users to click through to the page. These should always be below 150 characters.
5. Don’t forget your URL
This part is fairly straightforward: keep your URL short, include your keywords and keep the URL structure consistent throughout the site.
6. Images can help too
As Google indexes all of your file names and a good chunk of searches today are image searches, it’s important to optimise images too. We recommend giving the image a descriptive filename, including keywords where possible, and also using keywords and concise descriptions in the image ALT tags.
7. Make sure your website is well-structured
Search engines take into account the very structure of your website, assessing how many clicks it takes to reach certain pages. For example, a page that is one click away from the Homepage will be awarded more value (and therefore more visibility in the search results) than a page that is three clicks away. With this in mind, always ensure there is a clear content hierarchy and key information can be reach quickly and easily.
8. Don’t be afraid to ask for help
Not only are there tools and countless articles to help with your search engine optimisation, we are always open to having a chat and running through what we could do for you.