Helping Visitors Find a Furry Friend for Life
Our easy-to-use search facility made finding the perfect pet a snap. Located prominently on the site’s homepage, visitors could swiftly tick criteria, like age and sex. After that, they arrived at a heart-warming gallery of potential pets. From there, we directed website users to visit the Home in person. Our search tool therefore encouraged interaction and worked on both an emotional and practical level.
Making it Simple to Donate and Raise Funds
The lifeblood of any charitable organisation is the attracting of funds from both established and new sources.
With this in mind, our website development gathered, under one go-to Support Us landing page, the assorted ways people could help the Home. These included holding fundraising events, volunteering, and one-off and regular donating. From this image-laden location, visitors were just a click away from pages loaded with further information, ideas and inspiration.
Building a one-stop-shop for support greatly assisted user experience: everything a keen visitor required was instantly reachable from the home page. Additionally, a prominent Donate button featured in the header section of every website page.
Putting the Home in Charge with an Easy-to-Update WordPress Build
Lowering costs is something every business welcomes. And in the case of a charitable organisation, less spend means achieving significantly more good things.
The Home required an easy-to-use content management system: a platform allowing staff to update and maintain the new website.
Hookson created the new website on WordPress and ensured multiple staff members could update images, news, articles and blogs.
At a location where new stories – and lovable new visitors – emerge every day, this solution put the Home in the driving seat and subsequently removed the need for reliance on outside agencies.
Communicating a Happy Home Full of Love and Life
Any visitor to Edinburgh Dog and Cat Home knows what a joyful and emotional place it is. Our brief was to ensure that any visitor to the Home’s website also experienced that same rush.
Our strategy was visually led. Firstly, in creating assets, large widescreen shots of the Home’s dogs and cats adorned each page’s header. Secondly, across page content we mixed things up: relying on shots of animal residents and staff interacting with them.
Our WordPress build also provided an ideal home for easily shareable video content. This ranged from the light-hearted and informative to the emotionally charged.
Further communicating the Home’s purpose and personality, the website featured a blog, useful advice, tips and stories. Assisting navigation, key sections, including Support Us; Boarding and Advice; and Education were always accessible via the site’s header.
Getting the Word out There by Letting Social Media off the Leash
In particular, a major component of the Home’s new website development would be integration with social media channels.
We connected the new site with channels including Facebook, LinkedIn, Instagram and Twitter.
On the new home page, Facebook and Twitter feeds pulled in news and updates, and gathered followers, retweets and likes. As a result, this greatly engaged visitors and encouraged sharing across platforms. And thanks to a reliable supply of arresting animal images, Instagram was tailor-made for the Home.
Ensuring swift access to all channels, we also ensured social media buttons – and a newsletter sign-up – were on hand via the footer sections of every page.