Creating A Digital Experience To Connect 10 Million Names

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Launching One of the World's Most Ambitious Genealogy Projects

We were thrilled and honoured to work with the American Ancestors team in developing the brand and website to support the launch of the 10 Million Names project.

The project aims to connect African American people with the stories of their ancestors, who were enslaved during pre- and post-colonial America.

Creating a High Profile Presence

A Compelling New Brand with a Clear Vision, Expressive Logo and Striking Brand Assets

A Powerful, Interactive Timeline Map to Visually Track the Spread and Decline of Slavery

An Evocative Animation Drawing from the Huge Repository of Historical Materials

10 Million Names in the News

Since the website launched with a segment on ABC News‘ Good Morning America, it has continued to attract high-profile media attention. Early media coverage came from the BlackEnterprise.com news platform, Alabama.com (Alabama’s most visited news site), and a guest segment on the Politics Nation show on MSNBC.

Throughout 2024, 10 Million Names has continued to attract attention from ABC News, including a feature segment on ABC News Live Prime with Linsey Davis, and stories on Boston.com, national public radio, and regional TV news stations across the country.

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The 10 Million Names website launched with a prominent segment on ABC News‘ Good Morning America

Forge your digital destiny with Hookson as your steadfast guide. Through strategic navigation and innovative solutions, we carve pathways to digital excellence, guiding you towards your goals with unwavering dedication. Let's chart a course together.

 

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Ideas With Identity.

Because one size fits no one, we tailor products precisely to brand goals.

'Our brand-new app for an international auction house placed fine-art consigning in the hands of a truly global audience. Our solution ensured easy updates and a cross platform presence.'

 

Powering Tajan's New App

Crafting Luxury Experiences

Drawing upon our extensive expertise in the auction and luxury brands world, we facilitate connections between global consumers and exclusive art, objects, and luxury items. Our innovative digital products redefine excellence in luxury transactions, offering unparalleled user experiences.

A Luxurious New Look for EDINBURGH ASSET FINANCE

 

Solutions With Focus.

We craft digital products that power tangible, lasting change.

Our Solution Crossed Continents and Clicked with Donors Galore.

National Trust

Our Multi-site Drupal Platform is Making History for this Genealogy Giant.

American Ancestors

Awesome Films Lead Our Digital Products for this Financial Innovator.

Glory

Focusing Audience Engagement

Experts in Digital Advertising, we employ precise strategies to target consumer interests and demographics. Tailoring content to resonate deeply, we ensure meaningful engagement and foster lasting connections across platforms and channels.

Generating Traffic to EDINBURGH ASSET FINANCE

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Digital With Spirit.

It’s still about people. So we’re human-first in all that we create.

‘We created a new Wordpress powered online home for this renowned artist. The result recounts her fascinating story, showcases works and offers art to buyers via a customised Shopify solution.’

 

Wilhemina Barnes-Graham Trust

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