Creating the Tajan Art Valuations App for an International Auction House
For thirty years, French auction house Tajan has been uniting beautiful items with international buyers.
Valuation, and acquiring art consignments, is a large part of Tajan’s business. It’s how the firm obtains many of its pieces. These are sold at Tajan’s 60+ annual auctions.
Above all, Tajan operates in an industry led by tradition. Despite this, it’s embraced the online world. Many of those 60+ events happened on the internet. Meanwhile, the company’s global client list was lengthening. Tajan’s website was connected with a leading online arts marketplace. But that wasn’t enough.
Enter the Tajan Art Valuations App
Tajan was aware of Hookson’s app-development skills. So it looked to us for a solution. In response, we looked to research. This revealed how a new art audience was acquiring valuations. We therefore recognised the time was right for a technology to complement Tajan’s website. Enter the Tajan Art Valuations App.
Delivering High Performance and Keeping Users Informed
Unlike a mobile website, users expect an app to respond immediately to their input. Performance was paramount, so the app had to be fast. Additionally, Tajan’s app would need to automatically alert users when the status of their request had changed. Alerts also needed to work within the devices’ native functions.
Images of items are essential if accurate valuations are to be provided. The app would need to make attaching images to estimate requests simple and quick. And with Tajan functioning as a truly global auction house, our app would have to speak fluently with the international buyers making up sixty per cent of business.
Ensuring Easy Updates and a Cross-Platform Presence
Tajan already used Drupal to manage its website. We wanted to use the same system to manage their app. We would need to ensure CMS and app could share both user and consignment information seamlessly.
And while the aim was to launch on iOS platforms, Tajan was keen to extend the app to Android audiences soon after. The app would need to be built with this expansion in mind