Appreciating the Artwork
Great care was required in uniting the stunning works of art with beautiful, sympathetic website design. We opted for a pared-back, simplistic approach, allowing the bold paintings to speak for themselves.
Presenting a Searchable Collection
Engaging visitors further, we offered an extensive Collection feature. Easily accessible, this component was built on the market-leading eMuseum platform. Categorised via themes and criteria like medium, chronology and exhibiting history, the Collection was fully searchable. The result was an invaluable go-to resource and a real win for both the website and for visitor UX.
Offering Tasteful e-commerce Functionality
With many books, catalogues and prints on offer, Hookson ensured an attractive shop layout was underpinned by robust e-commerce. Items for sale presented in an uncluttered grid system. At purchase, a PayPal-powered transaction provided a simple route to purchase – even for visitors without a dedicated PayPal account.
Turning visitors into supporters, strong key messaging was employed to introduce the legacy, the artwork and the values of the Trust. Guiding the user journey: clear calls-to-action throughout.
Content for a Wide Audience
Extensive content including the artist profile, events calendar, shop and funding information ensured the website appealed to disparate visitors. Targets included students, academics, arts professionals, collectors and journalists.
Relying on extensive experience of third-party experts and their systems, we worked alongside eMuseum developers. This ensured our interface and eMuseum’s system operated seamlessly. Both components were thoroughly tested prior to launch, guaranteeing smooth journeys across mobile, tablet and desktop devices.