The Online Collection: Integrating a 24/7 Searchable e-Museum
To display Barns-Graham’s works at their best, we integrated a built-for-purpose online gallery asset into the wider website. We created this component on the market-leading eMuseum platform, whose developers Hookson worked alongside.
Smooth Journeys Across Every Device
We of course thoroughly tested this asset prior to launch. This guaranteed smooth journeys across all devices and ensured our interface and eMuseum’s system operated seamlessly.
Categorised via criteria like medium, (Paintings, Drawings, Prints) and Themes, this innovation delivered a fully searchable collection. The result was an invaluable go-to resource and a real win for both the website and for visitor UX.
Ensuring Customised E-Commerce With Shopify
Hookson brings extensive experience of customising the leading Shopify e-commerce solution. So once incorporated into the back end, Shopify’s flexibility made certain that both the Trust’s shop and its wider site belonged to the same family.
Then, with UX at front-of-mind, our customisation further ensured a tasteful asset presented beautifully the many books, catalogues and prints on offer. These items invited browsing via an uncluttered grid system. And at purchase, a PayPal-powered transaction provided a simple route to completion – even for shoppers without a dedicated PayPal account.
Great News for Visitors
Year-round, the Trust works hard to promote Wilhelmina Barns-Graham’s work and legacy. Consequently, a busy roster can include exhibitions and events, articles and film projects.
Adding value to the website’s News section – the location gathering all of these disparate activities – we built in a powerful filtering function. Now, visitors could search this regularly updated roll call of content via categories. This greatly aided UX and granted improved visibility to these offerings.
Ensuring Unmissable Events
Connecting further with the Trust’s busy schedule of activities, we created an Exhibitions and Events calendar. This collected incoming events on one interactive asset.
From this new feature visitors gained summaries of these occasions and, importantly, found links both to host venues and to their Google Maps location.
In short, this new feature provided everything an interested visitor would require. Whetting the appetite, each listing was graced with a large-scale artwork connected with its respective event.