How Our Customised WordPress Website Called Across the Pond for Members and Donations
The National Trust for Scotland Foundation USA encourages Americans to help care for the natural and cultural heritage properties protected by the National Trust for Scotland (NTS).
Two areas are key to the Foundation’s aims:
- Attracting and maintaining memberships
- Securing donations
Pushing go on these ambitions required a new website. Excited to be creating the site, Hookson quickly identified the need for the functionality that would soar above and beyond the Foundation’s principal aims. Although a highly technical job, we would of course also ensure a personality-packed website. One that would showcase the Trust’s magnificent properties as well as creating excitement about planning a trip to Scotland.
A Strong Foundation With a Customised WordPress Website Build
Following the technical and creative review that kicks off every Hookson website project, we began our build on the WordPress platform.
WordPress’ flexibility would allow Hookson to seamlessly integrate the membership and donation functionality the Foundation required. It also welcomed Hookson’s designs for the website: a UX-powered location whose visuals celebrated Scotland’s beauty and NTS’ stewardship.
Customising a Multi-step Membership Functionality
Creating a bespoke sign-up experience, we devised a checkout process divided into a short series of logical steps. These steps communicated both clarity and trust, and smoothly guided new members across the signing-up journey.
We customised layouts for this process, ensuring styling was on-brand and mobile-responsive. Hookson was also able to design membership forms capturing precisely the details the Foundation required – essential information for highly targeted and cost-effective future campaigning.
Introducing WooCommerce for a Trusted, Secure E-commerce Experience
UX and security are at the heart of every online transaction. So following the hard work of persuading visitors to become members, it has to be easy and safe for site-users to commit.
Addressing these areas, Hookson introduced WooCommerce functionality to the Foundation’s website. A market-leading e-commerce platform, WooCommerce would be flexible and powerful enough for the range of transactions this successful site went on to attract. Our robust e-commerce gateway welcomed every major payment method too, and it functioned beautifully on mobile, desktop and everything in-between.