Making the Digital Difference
Glory is a global provider of financial services solutions to banks, retail businesses and the leisure sector. The company harnesses smart tech and expertise to transform these industries across key areas. These include the movement of cash, point-of-sale technologies, cost reduction and, increasingly, customer service and user experience.
Hookson has worked alongside Glory for several years. Through film production, idea-generation, copywriting and Google Ads strategy, we’ve helped Glory launch and promote both hardware and software innovations.
Showing You the Money
Here, we’ve gathered a handful of the digital marketing projects that have enabled Glory to stand apart in the crowded financial services arena.
Our Glory Films: Putting Cash in Motion
Thanks to leaps in production techniques, Hookson is able to create online films that punch well above their budgets. To this end, when answering the brief, our films for Glory have relied on alluring motion graphics, bespoke animation and live-action.
Automating the Experience
When Glory approached us for a film on the hot topic of customer experience automation, we hit them back with a suite of tonally distinct creative approaches. On the table were ideas expressed via motion graphics and animation. Creative themes we developed included technology-led scenarios, ideas based around nature and another on the theme of evolution.
Winning out though was a solution led by carefully selected lifestyle footage. Backing these: robust messaging delivered via treated titles. In short, a film a million miles from a dry, sober financial services promo.
Pace and Panache
Targeted at decision-makers across Glory’s core customer base – banking services, retail and the quick-serve restaurant sector – our CXA film imbued real-life scenarios with pace and panache. With the theme of outstanding experiences leading the charge, careful editing, use of time-shifted footage and a specially commissioned music track further combined to terrific effect.