Naming a Business
It should be the fun part of entrepreneurship. And it is. But it’s also the part that calls for lots of thought. Lots of jotting-down of lots of ideal candidates. And lots of reluctant scoring-out of these winners as you discover, for lots of reasons, that they’re not as ideal as you imagined.
In short, across your naming adventure, you’ll have to prepare to kill your darlings. And that’s because your darlings are often the darlings of other businesses. These enterprises met, dated and settled down with your darlings prior to you sharing that special moment in the brainstorming session.
Tried and Trusted Business-Naming Strategies
The business-naming process, then, is one that calls for tenacity and patience as well as creativity and invention. And whilst a great business name doesn’t guarantee success and visibility, a poorly chosen name does guarantee you’re starting off on the wrong foot.
Happily, you can avoid common pitfalls by embracing tried and trusted naming strategies. And that’s what this blog is all about.
Ready to discover what’s in a name? Follow Hookson as we call on seven tips for naming your business.