Accessible Design Takes the Lead Across Hookson’s Auction House Websites and Digital Products
Hookson enjoys significant experience of working with the auction house sector.
These enterprises, often regarded as steeped in tradition and age-old processes have changed. Now, they are actually among the savviest online operators. The internet and the opportunities of online bidding have revolutionised our clients’ business models
For the auction business, UX is a priority.
Auctions are about items, yes – antiques, fine art and so on. But this is a sector that connects deeply with people and their stories. So User Experience counts for a lot here.
It’s crucial then that whether visitors are browsing at leisure or engaged in the enjoyable tussle found at live sales, that accessibility best practice prevails.
- Online bidding has to function flawlessly
Antiques and fine art need to pop and zing across every device
Information – upcoming sales, invitations to appraise or consign, sale histories and departments – has to be clear and well understood
Fortunately, adhering to best practice across online accessibility goes a long way to providing the very best online auction house experience. First-rate accessibility can enhance and open up major components including home and department pages, route to consignment, valuation processes and, of course, live bidding functionality.
Aim For Game-changing Online Accessibility
So in this Hookson blog we’ll look at how auction houses can offer that game-changing online accessibility.
We’ll make the case that as well as being just the plain old right thing to do, widening accessibility makes great business sense too.
And, lastly, we’ll show how accessibility-led auction businesses will be the ones prepared also for some incoming legislation.
Ready to connect more deeply with your customers? Let’s start the bidding with our…
Top 10 Online Accessibility Tips For the Auction Sector
1. Let Improved SEO Strike a Hammer-Blow
Accessible websites make for sites with both cleaner interfaces and improved navigation. These retain visitors and reduce bounce rates. Benefitting SEO further, Google, and other search engines, are able to search and index video captions around that striking portrait or stunning vase.
2. Show and Tell With Captioned Videos and Films of Stunning Consignments
Using films and videos on your auction house site? Then open up to a wider audience by providing transcripts and captions. Doing this means deaf viewers, or those hard of hearing, can engage with your content.
Use of closed captions supports subtitles presented in numerous languages, adding to UX and widening audience reach.
Suitable For All
Auto-captioning is available on the likes of Facebook, and Instagram, Twitter and YouTube. These automatically generated captions save time, but require checking for accuracy: even if it makes for mild amusement, you don’t want your fifty instances of the word auction transcribed as action.
At Hookson, we understand the impact a well-shot film has. Consignments as varied as coins and carpets, medals and manuscripts; and watches and wine are irresistibly brought to life. We can ensure your next film project is accessible to all.