Here’s how we Ensured Edinburgh Asset Finance’s Website Stood Out in a Busy Marketplace
Edinburgh Asset Finance offers fast, discreet loans against a broad range of high-value and luxury items. The UK-wide firm champions a modern approach to secured, short-term cash lending and counts the business community as a significant portion of its customer base.
Targeting an audience removed from the traditional pawnbroking customer, Edinburgh Asset Finance was above all keen to position itself as separate to an industry often defined by scant customer service, questionable value for money and the public conducting of private business in seedy locations. In short: everything that the firm stood against.
Conveying Edinburgh Asset Finance Brand Values
To this end, Hookson was asked to create a completely new website for the business. The site would convey Edinburgh Asset Finance’s reassuring brand values, explain the simple loans process and present compelling reasons to engage. Beyond the core site build, Hookson’s SEO expertise would assist in snagging organic searchers, whilst our skills in Google Ads strategy would attract even more visitors.
Beginning with a WordPress Platform
We began our build on the agile and customisable WordPress platform. Hookson enjoys long experience of creating customised WordPress builds that allow brands to breathe easy and express themselves.
With this in mind, a strong visual route was the perfect match for Edinburgh Asset Finance’s loans-against-luxuries model. Dazzling on the site, wide, large-scale photography of assets – luxury watches and cars, jewellery and art – both caught the eye and nutshelled the items typically used to unlock a loan.
With loan types further summarised by brief copy, one click delivered more information. Importantly, across the site, strong calls-to-action encouraged visitors to request a quote via a simple form, ever-present at the footer of each page.