March 8, 2013
ZoneFox is a very exciting technology brand that we’ve been working with recently, helping them to launch to market. One of the main challenges they (and we) faced, common to many tech brands, is the need to appeal to multiple individuals within an organisation as part of the sales process since technology purchases commonly need to be approved or endorsed by a range of senior executives and technology contacts.
To help overcome this we approached the copywriting challenge by working through the key benefits of the ZoneFox product to align them to the different audiences within a prospective client organisation: matching messages and benefits to board members, audit committee members and IT directors. This provided a great copywriting platform that has been used when creating copy for the website as well as a range of assets such as datasheets and white papers. The agreed key messages also enabled us to write a script for a motion graphics animation to provide an overview to senior executives.