Why We’re So Sold on Digital Advertising
When stacked up against traditional advertising, the digital version – across all of its existing and emerging guises – delivers a truckload of business benefits.
Here’s just a few:
Cost-Effective Firstly, digital advertising won’t blow your marketing budget. But it will blow traditional spends out of the water.
Highly Targeted Forget flabby, one-size-fits-all, spray-and-pray advertising. Digital marketing is data-driven and sharply pinpoints customers.
Measurable Real-time, useful, actionable data is only a click away. That means ads, campaigns – and spend – work hard and deliver results.
There at the Start Digital advertising allows your brand to be in the mix when customers are beginning the buying cycle. In other words, when they’re looking to learn and are busy researching options. As a result, your product or service becomes a player at decision time.
Updateable Digital advertising is a snap to tweak, edit and strengthen. So a flash sale or reductions can be announced at the drop of a hat. You can alter a headline. Or add new product images. Or change… well, pretty much anything. Imagine applying that agility to a billboard campaign? We don’t know of any ink marker big enough for that job.
Strategic and Multi-Channel Let’s say you have an ad for a terrific new coffeemaker. This can also lead and link to a film or animation on your YouTube channel. Or an infographic on your website. Or a contact-capturing white paper. Even a blog like the one you’re reading right now. Suddenly you’ve created an authoritative, engaging – and shareable – campaign.
A Perfect Fit for Mobiles Responsive digital advertising ensures ads are both looking and functioning beautifully on phones and tablets. Responsive ads are specifically the kind we create here at Hookson. These ads go where your customers go. So they’re working hard for you on the train, in the gym, at the gig, on the couch…
Keeps Sales Opportunities Alive Lastly, remarketing technology gives a second chance to sales that never quite made it over the line. That new phone left ringing in the shopping cart? That drone your target was hovering over? These will present themselves in Facebook sidebars, for example.