Introduce Edinburgh BioQuarter to New Audiences
The Perfect Partnership
Edinburgh BioQuarter is a health and science campus backed by four public sector partners: The University of Edinburgh, NHS Lothian, Scottish Enterprise and The City of Edinburgh Council.
A Hub For Life Sciences and Healthcare
A new website was required to promote a unified campus delivering a “bench-to-bedside” model; where research, healthcare and commercialisation integrate seamlessly.
Support Commercialisation Programme
It was important that the website would act as a business development tool by promoting commercial opportunities as well as driving and capturing leads.
Build a Broad Community
The website structure and content must meet the needs of a range of B2B and B2C audiences including potential tenants and investors.
Drive and Capture Commercial Leads
It is essential that the commercial property pages are optimised to drive leads and capture data.
Promote New Brand Positioning
The website should support the new brand positioning “The Future of Healthcare is Here” through best of breed UX and functionality.
Intuitive Back-end for Management
The WordPress CMS would make it easy for the team to add and update content to ensure the site is kept fresh and dynamic.