Uniting Digital Expertise
Ties between these two businesses – the oldest auction houses in their respective countries – were formed in 2000. The alliance sought to raise registrations and bids, and to further promote the expertise both businesses bring to this exciting, specialised sector. But illustrious names and reputation alone wouldn’t get the job done. Underpinning everything would be strategy and innovation.
Our brief was to plan and create world-class digital platforms for the businesses. A digital solution, carefully devised and implemented, would fully exploit the strategic advantages of these businesses uniting. By pooling their considerable knowledge and industry links, both auction houses would be exposed to new markets – territories they could reach far more quickly together.
Devise a Joined-Up Digital Strategy to Dazzle the Sector
Breaking into new markets and strengthening links between the businesses would require a robust digital marketing strategy – joined-up and making use of the latest technology and social media opportunities.
Design New, Linked, Multi-Language Websites to Strengthen the Partnership
Both businesses required brand-new web presences. In designing the sites we would have to ensure that each linked to the other – both literally and in areas like design and functionality. And to speak directly with an increasingly important international audience, multi-language functionality would be crucial.
Ensure Site Design and Development Deliver A Sector-Leading User Experience
Across the sites, user experience and a smooth, logical journey would be top priority. Aesthetically, each item would be beautifully highlighted. And in attracting valuable new visitors, use of powerful SEO techniques would be paramount.
Integrate the Businesses with The World’s Leading Online Marketplace Solution
Extending reach and opening up bold new opportunities, we would connect Freeman’s and Lyon & Turnbull with the art world’s foremost specialist online bidding platform.