Building a New Digital Brand for Friend MTS

We rooted brand positioning in a passion for new ideas, innovation and technology

Our responsive, UX-rich design decluttered and refined

How Our WordPress Website and Branding Skills Tuned Into Friend MTS Technology

Friend MTS provides content protection services to pay-TV operators, rights-holders and broadcasters. The company offers innovative solutions that protect live and non-live content across broadcast and OTT (Over-the Top media services).

In short, thanks to Friend MTS’ technology, the company’s clients can trace unauthorised live-streaming leaks and channel-feeds prior to terminating these illegal connections.

Communicating Character

Friend MTS asked Hookson firstly to completely update the company’s branding, and then to apply the brand to a new Hookson-designed website.

Values-Led Branding 

For technology buyers, the new brand would need to evoke innovation, relevance and the core Friend MTS characteristics of trust, value and quality. Across our branding and website design we would convey expertise, solutions and, via careful application of UX, invite engagement.

By building the new website on WordPress we would be utilising a world-class platform. From this base we would customise the site and allow our new branding to shine.

Building a New Brand

We rooted our brand positioning for Friend MTS in a passion for new ideas, innovation and technology. Distilling this, a new logo – a modernised, fingerprint-inspired design – reflected a flagship offering.

Enabling Outstanding Stand-out

Despite occupying a unique position in its sector – one with few competitors – it remained important that Friend MTS secured stand-out in the constantly shifting technology landscape. To this end, alignment would be everything. So, moving beyond online and digital, we would apply our new branding design across the organisation. Right down to signage and uniforms.

A bold image strategy swapped typical technology for memorable and engaging visuals

A UX-Rich Website Development

When approaching website design and development we began with a comprehensive content review. From this insight came the need to clarify and declutter. A seamless, simpler user journey was a must.

Customising WordPress

Here, Hookson’s vast experience of WordPress customisation came to the fore, allowing us to swiftly achieve outstanding solutions.

Refining the website’s existing navigation approach, we refocused the site’s main menu towards product areas. Next, we ensured key information was reachable in two clicks and presented content in logical, easily digestible sections.

Showcasing Solutions

A clean and easy-to-navigate site would only be half a solution, though. Crucial to the website redesign would be presenting vital information and, of course, showcasing the company’s suite of exciting solutions. With this in mind, highlighting these products and benefits, an extensive new icon set enhanced UX. These aligned powerfully to the company’s three core service areas, always reachable via a top menu:

  • Channel protection
  • Content protection
  • Platform protection

Thoughtful Images. Powerful Icons

Lastly, to further achieve stand-out, our image strategy avoided typical techy shots. Instead, we advised use of photography and assets that would speak directly to target audiences. These included lifestyle shots together with images of sports.