A Drupal-Backed Design for Gorringe’s: the Ideal Match for Dynamic New Auction House Features
Gorringe’s is an English auction house specialising in fine art and antiques, as well as the sale of valued collectibles including books & manuscripts, ceramics & glass, and musical instruments. The firm, based in Lewes, East Sussex, began trading in 1929. Today it holds regular auctions in addition to offering expert-led valuations services.
An Elevated Offering
At Gorringe’s, the latest auction house technology has opened bidding up to a global market of antiques and art bidders. And on the website itself, UX-enhancing features like a catalogue search and Lot Alerts have elevated the business’ offering. At a time of pandemic, these specialist e-commerce features have also ensured auctions can continue safely.
Here’s how Hookson know-how seamlessly integrated the tools, software and features that found new markets and kept browsing and bidding front and centre.
Unleashing the Flexible Power of Drupal
When Hookson was approached by Gorringe’s, we began by looking at how best to add the required functionality to the auction house’s existing website design. The answer was to rebuild the site on Drupal, the flexible framework Hookson has great experience in.
Drupal was a terrific choice for the new Gorringe’s website. Above all, its flexibility allowed Hookson’s designers to work alongside the existing site. In practical terms, this meant we could add significant functionality whilst retaining the site’s structure, look and feel, as requested.
Understanding and Experience
Hookson’s work with fellow auction businesses Freeman’s and Lyon & Turnbull, Tajan and Toomey meant we approached this job with an understanding of the sector and, of course, the exciting advances shaking it up. That said, we treat every job individually at Hookson. So, after consulting with Gorringe’s, we were primed to give UX a serious boost via the genuinely game-changing features the auction house required.