Hookson & Shopify: the Two-For-One E-Commerce Winner
The University of Edinburgh’s online store specialises in quality University-branded clothing and accessories.
With the store’s existing website no longer up to the job, the University asked Hookson to create a new solution. Top of the list was a site agile enough to showcase a growing product range and smooth enough to ensure a reliable, user-focused experience.
To deliver seamless e-commerce functionality, Hookson would introduce the world-class Shopify platform to a brand-new website design.
Customising the Power of Shopify
Shopify’s platform provided a powerful e-commerce solution for the online store. From this base, Hookson began customising the Shopify theme. Our treatment ensured a unique presence. Loaded with personality, this would be a million miles from a standard out-of-the-box theme. As well as designing super-engaging section blocks, our customisation extended also to navigation: a key consideration for a store stacked with product ranges.
Placing the Store in Charge of Pickup and Delivery
When Hookson introduced the Zapiet solution, we seamlessly extended functionality across delivery and pickup. Customisable, and integrating directly with the store’s Shopify interface, this advanced pickup, shipping and delivery app instantly made it easy to select and offer collection-only products.
At a time of pandemic this new feature empowered the store to safely continue localised trading. Pickup slots were a breeze to maintain and manage too. These allowed the store time to prepare orders, whilst on the site itself customers selected their ideal collection window.
Creating a Head-Turning Image Strategy
Celebratory and full of movement, our image strategy combined commissioned photography of students, products and related visuals.
Across the website, we treated section blocks with a relaxed, informal design. This mixed product shots with bright assets like splashes of colour, bars, box elements and a script typeface. Together with occasional use of fabric swatches, these section blocks contributed to a one-of-a-kind theme reminiscent of a magazine layout.
Meeting the Makers
With the online store particularly keen to spotlight Edinburgh-based craftspeople, Hookson suggested a Meet the Makers feature. This section has begun with a short video profile of local leather crafters Workshop After Six