The National Library of Scotland hoped to create a fresh and modern feel for the website, enabling it to engage with new audiences, promote its services and support its wider organisational objectives.
Understanding the Project Objectives
Taking a strategic approach to the design transformation will ultimately see the website aligned with the Library’s core objectives, which are to Safeguard Collections, Improve Access, Promote Research, Support Learning, Inspire Engagement and Reach Out.
New Approach to the User Experience
The approach is designed to create a vibrant visual personality through use of imagery, colour, typography, layout and design of the web page elements as well as enabling access to information more quickly and easily.
Creating an exciting Design Vision
Ensuring that the Library is represented on and offline in an attractive and inviting way is critical given its status as a world-leading centre for the study of Scotland and the Scots people.
Telling stories through the Content
With a wealth of fascinating collections, resources and exhibitions, from the Plague to Family Trees, there are amazing stories about Scotland and its people, providing huge opportunity for developing fascinating and engaging content.