Discover how our Customised Shopify Website Blended Smooth e-commerce with Sharp Design
Located in the heart of Edinburgh, the Scotch Whisky The Experience Online Shop offers almost 500 varieties of Scotch Whisky and related products and gifts. As well as a premium gifting shop, the business is a celebration of a uniquely Scottish and globally revered artisan product. When it required an equally elegant e-commerce website Hookson couldn’t wait to get started.
Thanks to our extensive experience of building functionality-packed e-commerce websites we turned instantly to the Shopify platform: a flexible base we would customise with e-commerce features and let shine with striking design assets.
Setting up Shopify for Effective E-commerce
Getting Shopify off the ground can be a daunting prospect for even the most able businesses. For the Scotch Whisky The Experience Online Shop, as we do across all of our Shopify site builds, we firstly set up the basic store. From there we began customising a carefully selected theme.
Applying Delicious Design to the Shopify Website Base
When customising the Shopify base, we quickly identified opportunities to sell products and tell stories. Helping achieve both would be a bold and prominent visual route led by engaging images and rich colour palettes.
Next, for a modern presentation of a classic product, we showcased visuals – of products, experiences and inspiration – in clean, clutter-free grids. A scrolling Featured Collection gallery highlighted gifts and made it easy to add to cart. Added to this, a top menu, frozen on scroll, meant clear navigation remained a constant.