Engineered for e-Commerce Growth
Toomey & Co is a leading US auction house specialising in fine art, 20th-century design, furniture and decorative arts, silver and jewellery.
Hookson’s brief was to design and create a fully optimised and customised e-commerce website for the business. As well as tastefully conveying Toomey’s personality and expertise, the site would offer game-changing new ways for visitors to experience Toomey’s always-expanding inventory of objects and collections.
Delivering an Integrated Auction and Shopping Solution that Extended Reach to New Customers
With fine-art markets becoming ever more global, Toomey & Co prioritised the need to reach collectors and sellers from way beyond the company’s Illinois base. To make this happen, Hookson recognised that robust e-commerce software would be required. Turning to the trusted WooCommerce platform we created customised solutions that delivered real advantage:
Revolutionising integration with auction lots We made sure items could be explored in granular detail, favourite pieces could be tagged and enquiries and bids could be made – all from one site location.
Streamlining search Greatly enhancing UX, Toomey’s vast inventory could now be explored via criteria such as artist/designer, art movement and item type.
Launching a novel way to buy and consign Toomey+ saw the business offering an online marketplace option for fine-art buying and selling. Working across WooCommerce, Hookson built-in advanced browsing and buying functionality. This showcased items and unsold lots on the dedicated Toomey+ page.