Engineered for e-Commerce Growth
Toomey & Co. is an auction house specializing in Fine Art, 20th Century Design, Furniture and Decorative Arts, Silver and Jewelry.
The brief was to provide Toomey & Co with a fresh brand and fully optimised website that not only conveyed their personality, but crucially integrated key E-Commerce software solutions within a seamless User Experience.
Deliver an Integrated Auction and Shopping Solution that Extends the Reach to New Customers
With Fine Art markets becoming ever more global, Toomey & Co recognised that their online offering had to appeal to more than local collectors and sellers. Therefore, they approached Hookson to design and deliver an E-Commerce solution that allowed them to do just that – join the global market.
Communicating Services and Informing Users
It’s all very well if the website delivered at the end of the project looks beautiful and offers a wonderful User Experience for visitors; however, if it is not properly optimised through effective Search Engine Optimisation (SEO), new customers won’t find it in the first place. So, to ensure that didn’t happen, Toomey engaged Hookson to make sure that their new site was expertly optimised.
Delivering a Smooth and Intuitive User Experience
An intuitive User Experience is always important and in this project even more so as the project incorporated additional auction and customer shopping requirements.
Supporting the Brand through UX Design
The website needed a modern design to showcase not only the brand, but also to sympathetically present the items at auction and for sale.
Integration, Integration, Integration
We created a WordPress system that enables trouble-free management of content and seamlessly integrates the ‘back office’ auction house software and supports the online Marketplace, enabling customers to buy items outside of auction direct from Toomey & Co.