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How our UX and Design is Ensuring a Second-to-None Booking Site

Edinburgh First

Edinburgh First is the University of Edinburgh’s accommodation, catering and events specialist. On offer are venues, hotel rooms and hospitality services. These are found across the University’s campus.

UX and Design for Many Visitors

Our brief focussed on the UX and Design for the new website development. To begin with, we would review the current site. Then we would identify improvement opportunities. These would include a fresh new look. Bold use of imagery would also feature. In addition, the website would offer a new on-site enquiry and booking engine.

 

 

Review and Analyse to Start a Stunning Website

Reviewing a website is the first step to making it amazing. We would first concentrate on functionality and design. After that, we would look at issues including SEO and user experience.

 

Create a User Journey for all Audiences

The website development would perform two key functions. Firstly, it would present a large number of venues and services. Secondly, it would allow visitors to quickly make bookings and enquiries. We would make certain that these journeys were easy to navigate.

 

Design a Website that Meets Goals and Builds Brand

With UX analysed, we would ensure a website that looked as good as it functioned. Edinburgh First offered lots of stunning venues. We would build these into our design.

 

Showcase Offerings with a Thoughtful Image Strategy

Across this website, our image selection would speak volumes. Modern buildings and services would sit alongside historic venues.

 

Communicate Clearly with Creative Eye-Catching Graphics

As well as traditional images, our art direction would use infographics. These would add to a hardworking and useful visual language.

 

Ensure Social Media that Spreads the Word

Hookson is greatly experienced in social media strategy. We suggested Social Curation functionality for the Edinburgh First community.

 

 

Developing a Website for Smooth User Journeys

To create the ideal site we looked carefully at user experience. We knew fast access to information was crucial. So too would be clear presentation of details. We approached the site from the view of Edinburgh First’s clients. This helped identify issues with the current build. We also spoke with our client. Armed with this knowledge, we began creating the new website.

 

Designing a Site for Multiple Services

Edinburgh First’s offerings required an easy-to-navigate website. Above all, our website design ensured key offerings were simple to find. Next, we built filters into the site. These made it straightforward for visitors to find an ideal venue fit. Booking forms were also of great importance. Visitors could now book directly on the site. We also offered quick-enquiry forms and a newsletter sign-up.

 

Creating a Clearly Designed Website

Edinburgh First offers access to exclusive University venues. Our art direction made sure all locations shared the spotlight. Large header images quickly summarised offerings. These included pages for Accommodation, Conferences and Private Dining. You can view the new Edinburgh First website here.

 

Communicating Quickly

In addition, infographics added personality. Graphics also presented key facts. They assisted navigation too. We gave each service its own colour. This aided both feel and functionality.

 

Using the Power of Social Media to Attract Visitors

Edinburgh First is, above all, in the people business. It was therefore important to build a strong social media presence. A Twitter account made it easy to publicise news and events. These included, for example, menu launches and awards. The business’s Facebook account performed a similar role. It also helped build personality. Furthermore, LinkedIn connected the business with an international audience. In addition, Hookson also created highly targeted adverts across these channels.

 

Website Review & Analysis
UX Design
Website Design
Art Direction
Website Assets & Infographics
Social Curation

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