Developing a Website for Smooth User Journeys
To create the ideal site we looked carefully at user experience. We knew fast access to information was crucial. So too would be clear presentation of details. We approached the site from the view of Edinburgh First’s clients. This helped identify issues with the current build. We also spoke with our client. Armed with this knowledge, we began creating the new website.
Designing a Site for Multiple Services
Edinburgh First’s offerings required an easy-to-navigate website. Above all, our website design ensured key offerings were simple to find. Next, we built filters into the site. These made it straightforward for visitors to find an ideal venue fit. Booking forms were also of great importance. Visitors could now book directly on the site. We also offered quick-enquiry forms and a newsletter sign-up.
Creating a Clearly Designed Website
Edinburgh First offers access to exclusive University venues. Our art direction made sure all locations shared the spotlight. Large header images quickly summarised offerings. These included pages for Accommodation, Conferences and Private Dining. You can view the new Edinburgh First website here.
In addition, infographics added personality. Graphics also presented key facts. They assisted navigation too. We gave each service its own colour. This aided both feel and functionality.
Using the Power of Social Media to Attract Visitors
Edinburgh First is, above all, in the people business. It was therefore important to build a strong social media presence. A Twitter account made it easy to publicise news and events. These included, for example, menu launches and awards. The business’s Facebook account performed a similar role. It also helped build personality. Furthermore, LinkedIn connected the business with an international audience. In addition, Hookson also created highly targeted adverts across these channels.