Digital Marketing Rarely Sits Still
It’s, therefore, a discipline that lives firmly in the now. For SMEs, then, it’s a challenge to keep pace with every twist and turn. But to stay competitive it’s essential to be up to speed with digital marketing trends that count.
In this post, we’ll take a look at digital marketing trends well worth staying on top of. We’ll also show you precisely how Hookson can help you harness these movements – and gain competitive advantage.
Search Engine Optimisation
When someone’s searching for your product or service, you want to be on Google’s first page. It’s that simple. And that complicated.
Right now, the tsunami-like trend towards Google traffic is delivering some pretty awesome numbers. Here’s what the net goliath is responsible for when it comes to global internet searches:
Smartphone Traffic – 96%
Organic Traffic (from unpaid-for search results) – 94%
Put simply, Google is ruling the roost as the go-to guys for online search. And that’s a trend that isn’t going to wither anytime soon. The takeout from this trend, then, is to get your business onto that first Google page. Easier written than done.
How Hookson can help: At Hookson, we’re on the ball when it comes to results-driven SEO. Our SEO service is led by thorough research and sharp strategy. It’s how we rocket you up the rankings and turbo-charge user experience.
Video marketing is now ruling social media. Every major player from Facebook to Instagram, Twitter to LinkedIn is deeply engaged with the moving image.
The trend is swinging upwards, and searchers now expect engaging video content – from product videos to how-tos, webinars to animations.
Trends on the march include 360° video content. This innovation gives viewers a stunning, immersive experience. Also on the rise: vlogging (video blogging).
A must for every sector
Sales a big part of your SME? Look out for the likely emergence of the shoppable video. This technology will empower users to swipe and buy. And with 50% of purchasers now seeking out a pre-purchase product video, those retailing SMEs should be adding video marketing to their armoury ASAP.
Not in the selling game? Videos and animations are winners whatever your business. They demonstrate and demystify. They expound and explain. And they quickly build trust across every sector
How Hookson can help: Firstly, we bring widescreen experience when it comes to video marketing. Hookson can manage your entire video journey from concept to completion. Secondly, we can plug into your project at any point in production. Technology has placed quality video marketing in the reach of every SME. Ready for your close-up?