E-commerce Innovations – Let’s Discover What’s New and Next for Online Shopping
E-commerce trends and online shopping across any given year rarely sit still. Innovations disrupting the way we search, share and shop seem to pop up faster and faster: voice-shopping, for example, and augmented reality. Or how about delivery-by-drone? Or even product-personalisation courtesy of 3D printing?
E-commerce then, or more accurately the advances that keep online shopping innovative and inviting, are agile. Intuitive. Always one step ahead of the game. And unafraid to herald themselves as the next big thing.
Incoming Trends. Improved Experience
In this post, Hookson looks at some exciting incoming e-commerce trends and how, against the backdrop of Covid-19, these shifts and solutions can continue improving customer experience.
At a Time of Social Distancing, Getting Closer to Your Customers will be More Important Than Ever
One of many outputs of Covid-19 was the tangible need it provoked for community and trust. As the pandemic continues, smart businesses – both online and on high streets – will respond with technical innovations that make shopping easier and safer, alongside efforts that deepen their community connection.
So, with closeness and community firmly on trend:
Embrace the technical
Think about how you can add useful, meaningful value to your customers and community. From a purely e-commerce perspective that might involve the phygital solutions – like making digital payments easier – discussed further down this blog.
Drill into your data
Since the dawn of retail, knowing your customer has been crucial. And since the emergence of e-commerce, the gathering of customer information has been even more important. Why? Because information feeds the personalised content and experiences shoppers love. It’s at the heart of targeted messages and campaigns. And it’s the key to connecting with your customers and your community.
So spend some rewarding hours analysing the stats that tell you where you’re winning and where you can improve. Covid will be casting a long shadow and e-commerce businesses will do well to stay as appealing as possible
Demonstrate you care
But do it authentically. Alongside community, big words around Covid spoke of compassion. Care. Heroes. Togetherness. Even businesses operating exclusively online are part of communities. Doing simple things like supporting local charities or collecting for food banks go a long way towards connecting with those communities.
Memorable Experiences Count
Now, more than ever, to shoppers weary of distancing, those e-commerce trends around connection are front and centre. At Hookson, we can help your business build relationship that count, and develop non-invasive ways to get closer to your customers.