https if you must – is the secure layer that quietly exists between your website and your visitors. A SSL certificate (a purchasable data file), when installed on a web server, establishes this secure connection.
For most users, our awareness and experience of encryption extends to areas like banking, bill-paying and, of course, shopping. The padlock device displayed in browser bars (and, for the more eagle-eyed, the consequent ‘s’ of the neighbouring ‘https’) assures us we’re transacting securely.
But increasingly the web is moving towards encryption as standard. That means site-owners need to be ready for the change.
Here’s a run-down of what you need to know about the growing push to a more secure web, and the benefits this increased security will deliver for your organisation.
First up – why does it matter?
As the web shifts towards default encryption, big players like Chrome and Firefox are ramping up insecure-site warnings.
Subtle browser-bar symbols are being replaced with plain-sight, attention-grabbing Not secure warnings. With on-page flags like these imposing themselves on general searches – crucially, beyond credit card transacting, where you’d expect to see them – user concerns will begin to rise.
That means turn-offs like lack of trust and uncertainty about security will become factors affecting all browsing. For sites flagged up as insecure, the result could be significant damage to brand, engagement, sales and site visits. So no organisation can afford to be left behind.