Online film is a powerful, persuasive and cost-effective marketing channel. A well-thought-out, well-produced film will work hard for your organisation. Whether you have a new product to demonstrate, an event to promote or are looking to give your brand a boost, online film is the go-to to go to.
Once created, films are flexible too. Working way beyond your website, your film can star on social media channels, feature in presentations and be linked to in documents, leave-behinds and reports.
But what are the keys to a terrific feature? Here are five filmic tips for producing small-budget epics crammed with big box-office returns.
Remember when people were patient? That was a golden era. But today your film exists in a brave new world where it’s estimated that 300 hours of YouTube films are uploaded every minute.
There’s no disputing, therefore, the popularity and pulling power of online film. But in a landscape loaded with distraction, the first few seconds of your film are among the most important. So avoid turn-off by grabbing attention from your first frame onwards. Consider using an arresting visual, a challenging quote, or a caption that promises the earth (followed by content that delivers it).
Because they’re worth it
That last point brings us on to this one: always add value with your film.
Value is a subjective concept of course, but to give it some kind of context: your audience is giving you their time and expect something in return for it. That something will be dictated by your aims, but it could be useful information, a how-to, big news, a download link, even a smile. So long as it makes stopping by worthwhile, your film’s fostering interest, engagement and doing its job.