It’s not all about the algorithms
Once upon a time companies relied on print ads in the local paper to reach their target audience. This eventually evolved into blanket marketing with big companies advertising their product to absolutely everyone they could reach.
Now, thanks to massive leaps in technology and a more in-depth understanding of how to mine and analyse data, there are several ways we can reach our target audience, even with a niche product.
Your customers do, more often than not, know what they want and how they want it. An easy way to tailor your content around your customers is to listen to them, be that via social media, market research or other means. One of the best ways to engage with your ideal target market is through recommendations from their own connections. So if your customers wouldn’t share it, change it.