What’s it all about? The short answer: precision targeting.
OK, there’s a bit more to it than that. Things like making budgets work harder than ever. Things like maximising efficiency.
But for now, let’s stick to targeting.
Programmatic advertising is way more targeted than traditional digital advertising, and because of its reliance on smart technology, your message can be automatically delivered front and centre. Right place. Right time. Right audience.
How does it target? By using algorithms. Thanks to these silent, powerful geniuses, invaluable insights like geography, demographics and interests are captured. The result is highly targeted advertising space – all ready for pin-sharp messages and super-segmented audiences.
OK… give me an example
Think about an ad you might have seen on Facebook. There, the advertiser has taken advantage of programmatic advertising. Their message is communicating with users based on very specific criteria.
Need more? Ever browsed online for a pair of jeans, then noticed ads for jeans popping up across your day? That’s programmatic advertising in action. It’s that simple. And that complicated. But don’t worry, here at Hookson we’ve got it sussed.
Putting you in control
Because of the way programmatic advertising is bought and sold, those buying the space – and ultimately, that is you – now have a level of control previously unimagined:
- You decide specifically where your ads appear. No more broadbrush hitting and hoping.
- You decide your spend. No more drains on digital budgets.
Then ad space is automatically placed or bidded-for across highly targeted user pages.