Troubled by Twitter? Infuriated by Instagram? Completely flummoxed by Facebook?
Social media marketing is a challenge businesses and organisations have to stand up to. But it’s not a simple task, and the feeling of being overwhelmed is not uncommon.
In this new post, we offer tips aimed at helping you connect with your targets. We’ll look at areas like planning, quality-versus-quantity and how, amid the storm of posts and tweets, snaps and likes, you can navigate to success.
Plan to succeed
For even the most organised person, it’s easy for social media efforts to get out of hand. But a written plan for each channel helps keep your ambitions in check. You could begin with basics like:
- What exactly you want your activity to achieve
- Why you’ve selected the channel
- How you’ll measure performance
There’s nothing wrong with brainstorming, of course, and a free-for-all is a terrific forum for ideas. But written plans create an updateable team document – and that helps best practice emerge.
Keep things manageable
It’s tempting, especially when starting out, to have your organisation active across as many channels as possible.
But looking after say three channels well is a better bet than stretching across six or seven. Master the best channels for your aims – then you can introduce more platforms gradually.