At Hookson we’re well-versed in the ad types Google offers:
These ads display when products or services you offer are searched for.
Highly targeted, and with scope for multiple formats, images and rich media.
Hosted on YouTube, these combine awesome reach and pin-sharp targeting.
Google’s Universal App Campaigns reach far and wide – but amid the automation, text and image selection must be just right.
Although Google simplifies the mechanics of getting each ad type out there, that process is only half the battle.
To gain advantage and edge, each flavour of ad relies on detailed planning, careful execution and meticulous tracking and measurement.
So how do you get it right each time?
It’s a big topic. And here at Hookson we reckon that to really get under the hood, a series of posts is in order.
So, supplementing our related ABC of PPC post, we begin a new five-part series covering the fundamentals behind powerful Google Ads including Research & Discovery, Campaign Planning, On-Site Optimisation and a whole lot more.
Tried and trusted
This practical series is underpinned by Hookson’s own tried and trusted approach to delivering soaring, measurable, ROI-busting Google Ads campaigns. So let’s get started.