The Rise of the Robots

Award-winning Motion Graphics Film hits our screens

Glory works with customers across financial, retail, gaming and CIT industries to automate their cash processes in order to increase efficiency, enhance security and release staff to focus on customer experience.

The rise in automation

As a global leader in banking automation, GLORY has closely witnessed the advance of technology in banking which could lead us towards a future where human interaction is replaced entirely by robots and digital solutions.

Is progress always a good thing?

This has led GLORY to question, through creation of an event film, whether the rise of automation and robots is unstoppable? Is this the future of banking that we want or is there a better way?

As part of a keynote presentation to industry figures, Glory wanted to explore the notion of advancement and automation in banking, considering whether we are headed towards a dystopian future with no human interaction in banking.

Raise awareness

To introduce this topic to the audience, we wanted to develop a motion graphics event film which would grab the attention of viewers, shocking them by painting a picture of a dystopian world where the convenience of automated and digital banking may come at the expense of human interaction and a loss of privacy.

Disrupt the status quo

To tell this story in a way that made people reconsider the outcomes of the advances in the banking industry, we wanted to tell the story from the point of view of a robot, by presenting the event film as a TV commercial from Minerva – the entity that introduced robots into banking.

Be thought-provoking

Glory wanted to use this opportunity to show that the move towards ever-increasing automation is not a forgone conclusion and to open a debate about the future of banking.

A dark vision of human-free banking

By using clinical, commercial, passive-aggressive language and phrasing, we describe the alarming, human-free nature of banking in the era of Minerva – and showcase a compelling picture of a dystopian banking future. This is essentially a horror movie for the audience – something to jar them.

A powerful presentation

We created an event film which has had unprecedented ratings at trade shows, being voted the most popular presentation at each of the high profile events where it has been played. The film has provided a platform to introduce relevant thought-provoking topics, positioning Glory as a global thought-leader.

Global Recognition

The film has been so well received, its use has grown beyond its original remit as an event film. It is now a key piece of collateral for Glory’s sales team. It has also been by far and away the most successful social content ever shared by Glory with over 3,000 views. Additionally, the film was awarded a Gold in the International MUSE Creative Awards and is a finalist in the 2018 DADI Awards for digital effectiveness and creative excellence.